Sustainability platform.

This 125-year-old consumer health products leader, was ready to put a sustainable stake in the ground.
Our task was to create, visualize and articulate a sustainability platform to serve as the centerpiece of their sustainability communications.
It was paramount that we find a culturally universal theme that was unique to the DNA of this global brand and that allowed them space to move beyond solely environmental goals.
We launched a broad, vision-driven, motivationally-toned platform of “Healthy Future” and the activation mechanism “&”, working in close collaboration with their internal design team to ensure the long life of this initiative. The campaign is intended to reach 120,000 employees and ultimately consumers around the world.