Branding a tourism destination icon

The Principality of Monaco conjures feelings of glamour and sophistication. This illustration campaign captured these emotions through the use of vintage-style poster art and typography. Maintaining the artistic style associated with Monaco and showcasing contemporary subjects, the ads acknowledge the history of the Principality while inviting the reader to visit present-day Monaco and walk in the shadows of giants.
A fairytale land full of history and glamour, the size of Central Park, can only be branded as...A state of mind.