Create awareness of global warming
One of the biggest environmental non-profits in the US was, in 2003, looking to increase awareness of – and more importantly understanding of – global warming.
Our job was to raise awareness and educate and motivate people to act, to mitigate one of today’s biggest challenges.
We created a positive, proactive platform “UNDOIT” addressing the fact that humans play a big role in both the cause and solution.
We deployed an extremely versatile, multi-dimensional campaign of TV, viral video, newspaper (local and national) magazines, partnerships, a political inside-the-beltway campaign lobbying senators, and a robust solution-oriented, fundraising website.
Our results made me personally proud; we raised $2 million dollars in contributions, more than 600,000 new activist members, and ultimately contributed to the fact that today we are all aware of this critical issue.