A campaign to protect the Jaguar.

Jaguar Cars had become concerned that it’s namesake was going extinct, and so wanted to help preserve jaguars in the wild. We helped the brand foster a partnership with Wildlife Conservation Society (WCS) to enhance Jaguar brand loyalty and expose WCS to a new audience who had the means to make donations. We’re proud to say that this campaign won the UN Integrity in Advertising award.
Inspired by a graceful, fast, elusive cat. Today, this endangered namesake needs help to survive and Jaguar Cars should be...The driving force keeping Jaguars alive