Inside a new jungle https://t.co/q0N9drZ7IF
May 16th at 9:03pm
Hey world leaders, slavery is growing on your watch. 20.9 million people . Let's do something about that: http://t.co/KupCV3sm
Feb 9th at 9:37am
Experience
Partner, Chief Creative/Strategy Officer
Green Team is the first US-based strategy and communications agency specializing in Purpose Branding.
- Manage a multidisciplinary team of account managers, writers, art director and designers
- Lead the strategy and creative department.
- Oversee conceptualization, design and production of campaigns across all media.
- Lead new business pitches and client presentations.
- In charge of development and execution of Green team's own creative voice and vision.
- Directed the creation and training of Green Team’s Brand Awakening™ methodology
- Helped train our 3 licensed offices
Clients Include:
Johnson & Johnson
Coca-Cola
National Geographic Society
Environmental Defense
Scottish Tourism Board
LAN Airlines
Mars, Inc.
Lindblad Expeditions
World Wildlife Fund (WWF)
- Manage a multidisciplinary team of account managers, writers, art director and designers
- Lead the strategy and creative department.
- Oversee conceptualization, design and production of campaigns across all media.
- Lead new business pitches and client presentations.
- In charge of development and execution of Green team's own creative voice and vision.
- Directed the creation and training of Green Team’s Brand Awakening™ methodology
- Helped train our 3 licensed offices
Clients Include:
Johnson & Johnson
Coca-Cola
National Geographic Society
Environmental Defense
Scottish Tourism Board
LAN Airlines
Mars, Inc.
Lindblad Expeditions
World Wildlife Fund (WWF)
Fashion Institute of Technology
Adjunct Professor
-Teaching advertising to upper level students.
Classes taught: Concept Development, Art Direction, Professional Practices, Television
Classes taught: Concept Development, Art Direction, Professional Practices, Television
McCann Erickson
Senior Art Director
-Creation and art direction of advertising campaigns, all medias including collateral materials for international corporate brands such as:
Nestlé
Coca Cola,
General Motors
Nestlé
Coca Cola,
General Motors
Unidad Publicitaria
Creative Director
-Managed the creative team.
-Oversaw new business pitches, diving deep into a national culture through the creation of advertising campaigns for quintessentially Uruguayan brands such as:
Yerba Canarias
Channel 4
Alfajores Portezuelo
-Oversaw new business pitches, diving deep into a national culture through the creation of advertising campaigns for quintessentially Uruguayan brands such as:
Yerba Canarias
Channel 4
Alfajores Portezuelo
Awards & Merits
United Nations Integrity in Advertising
National Design Review, ID Magazine
Gran Campana de Oro, Uruguay
First Green Effie, Final Juror
Minneapolis College of Art + Design (MCAD),- speaker
UCDA Going Green Design Conference - speaker
Art Directors Club NY – ACT Responsible Show - speaker Harvard
Opportunity Green Business Conference – panel moderator
COLAB Syracuse University – speaker
UK International Marketing Festival – speaker
National Design Review, ID Magazine
Gran Campana de Oro, Uruguay
First Green Effie, Final Juror
Minneapolis College of Art + Design (MCAD),- speaker
UCDA Going Green Design Conference - speaker
Art Directors Club NY – ACT Responsible Show - speaker Harvard
Opportunity Green Business Conference – panel moderator
COLAB Syracuse University – speaker
UK International Marketing Festival – speaker
Education
Art Institute of Fort Lauderdale
B.S. Graphic Design, Advertising
Activities and Societies: Best Portfolio, Advertising Club President,Golden Sparkle Award, Dean’s List, President’s Ambassador
Art Institute of Fort Lauderdale Edit
A.D. Visual Communication, Advertising
Activities and Societies: Dean’s List
The Art of Strategy, Sun Tzu
Student, The Tao of Strategy
For over a decade I have been studying this book, and it has profoundly shaped my though process and clearly influenced the way I approach solutions.
Languages
Spanish (Native), English (Advanced)
